SEO stands for Search Engine Optimization. It is the process of increasing website traffic by making it visible on top of the search engine results page.

Internet users rarely go beyond the 1st page of the search results and over 50% of the searches end up in the top three websites displayed on top of the page. To ensure top ranking for the website, search engine optimization is a vital factor that companies cannot do away with.

Search engines rank a website based on many factors like quality content, keyword density, and good user interface. SEO involves improving all these factors to make a website ranked by search engines.

Search Engine Optimization is a wide area that involves many techniques like building internal and external links to your website, making your website content keyword-focused, modifying site structure to make it user-friendly, and much more that makes your website the favorite of internet users and search engines.

Search Engine Marketing or SEM is the process of advertising a service or product on the search engine page through organic and paid means. It is a combination of SEO, PPC, and Google ads.